Never say never: why TV networks are suddenly ready to unbundle

More information on online TV subscriptions trends.


I got a lot of flack when I suggested in May that a network like AMC may be in a good position to unbundle from cable, and charge consumers for a Netflix-style service that would be available to anyone, even cord cutters. Many smart people said that it would never happen, and that any such move would drive cable networks out of business.

Fast forward five months, and it looks like the question isn’t so much if, but when: Over the last few days, cable networks and broadcasters have made a massive commitment to new online distribution models. First, [company]HBO[/company] said that it will sell an online-only service in 2015. Then [company]CBS[/company] followed by actually launching such a service the very next day. Just hours later, a [company]Univision[/company] executive committed to talking the channel to cord cutters as well. And earlier this month, the [company]NBA[/company] announced that…

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