What is OTT- Over The Top services like Netflix and Hulu. They are services that stream content through your internet connection. The newest trend in TVs is the smart TV that connects to these services with out the aid of an additional device such as a computer or game system. I am ready to pay to have just the  content I am interested in watching delivered over the internet to my TV. If you would like to see the research on this subject there is a great article here from Gigamon.
-Dave
The Right SOCS 
Comments
It is so much more convenient than renting movies or paying for tons of pay channels on cable that doesn’t have all the shows you want anyways.
I agree I only watch about 12 channels but pay for 250. The idea of paying for only what I watch and then watching the shows on my schedule is fantastic!