What is OTT- Over The Top services like Netflix and Hulu. They are services that stream content through your internet connection. The newest trend in TVs is the smart TV that connects to these services with out the aid of an additional device such as a computer or game system. I am ready to pay to have just the content I am interested in watching delivered over the internet to my TV. If you would like to see the research on this subject there is a great article here from Gigamon.